Lead DIGIT Lab Academics: Prof. Tim Vorley, Dr. Jeremy Zwiegelaar, Prof. Roger Maull, Dr. Tzameret Rubin and Qinglan Liu
The current challenge is to understand and showcase a bespoke business model innovation tool which is aimed at Large Established Organisations (LEOs) to tackle their digital transformation journey. This tool not only focus on digitalization, but also embeds Environmental, Social, and Governance (ESG) principles into the change of business models. In this context, the research question is what are the comparative differences of business model innovation in LEOs in the context of ESG compliance? The phases are to:
- Develop a set of cards which are developed by DIGIT Lab team members (June 2023)
- Host and test the cards with LEOs (April/May 2024)
- Review the outcomes and then develop printed (October 2024) and online versions (Feb. 2025)
We are currently at the stage of developing the set of questions to feed into the card deck. Qualitative case study research will be conducted once the tool has been developed to understand the comparative differences between the LEOs, with the focus on how to incorporate ESG strategies. The analysis and follow-up of the case studies will lead to an analysed data set on the sustainable business model innovation opportunities in LEOs. The outputs that we propose are for a paper on a taxonomy of business model innovation in LEOs, with a special emphasis on ESG compliance (July 2024) and a book which will be a guide to business model innovation in LEOs, integrating ESG principles (May 2025).
