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Exploring Design Creativity

Lead DIGIT Lab Academics: Professor Saeema Ahmed-Kristensen with INDEX’s Ji Han

Creativity plays a significant role in design engineering. This research project is aimed at exploring how humans perform in design creativity tasks, such as problem clarification and idea generation, as well as comparing with AI-generated results.

Take part

No personal data will be collected, and you remain anonymous. Find out more:
digit.ac.uk/creativity

Supported by

  • EPSRC Digital Security & Resilience (DS&R) Theme
University of Exeter Business School logo
Oxford Brooks Business School logo
University of East Anglia School of Computer Sciences
Royal Holloway University of London, Department of Psychology

Led by University of Exeter Business School, working in partnership with Oxford Brookes Business School, University of East Anglia School of Computer Sciences, and Royal Holloway, University London.

© The Digit Lab, 2023

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