Most farm businesses use software and digital technology at least at a basic level and are well-versed in data collection, to add value and improve efficiency and sustainability. However, many are not using the data they have collected to the fullest.

We are working with agricultural-tech companies to help them clearly communicate the ways that digital technology can provide greater benefits to the farm businesses, how to help farmers get the most out of their data, build trust, and overcome the challenges that digital technologies bring to the sector.

Agri-TechE website
DIGIT Lab contact, Gerard Parr