Accelerating digital innovation for growth, impact, and transformation of large established organizations.

News / In the media

Catch up with latest updates, events, and news from the DIGIT Lab

Latest news

Latest news

D.Coded Podcast

A robotic arm holding a paintbrush adds strokes to a digital artwork resembling a classic portrait, symbolizing artificial intelligence contributing to creative processes. Illustration in flat design style. Credit: Shutterstock.

DIGIT Lab Research on AI and Creativity Gains National Media Attention

Group of five people posing indoors beside a “Welcome & Registration” sign; digital screen behind them shows info about Dr. Yvette E. Pearson and Summer 2025 Final Exam schedule

DIGIT Lab at The 25th International Conference on Engineering Design (ICED25)

Seven people seated around a conference table in a meeting room with a large screen showing text and diagrams; red curtains cover large windows, and a framed picture hangs on the wall. Notebooks, pens, and devices are on the table.

Using Data to Drive Innovation – Smart Lights

Jiawei Zheng, Jiazhen Zhang, Gokcen Yilmaz, and Saeema Ahmed-Kristensen

DIGIT Lab Pushes Boundaries on AI-Driven Innovation

A close-up of a person's hands working at a desk. One hand is holding a pen and a white calculator, while the other is typing on a laptop keyboard. The desk is cluttered with papers displaying charts and graphs, a small potted plant, and a notebook with a pen.

DIGIT Lab sector briefings

A group of professionals in a meeting room watching a presentation titled "Portfolio PLAN (roadmap)" on a large screen, with a play button icon in the centre. Illustration by Sci Ani.

Innovate with Big Data: Products, Services and Behaviour

DT-Net General Assembly – UKRI Digital Twin Network (Swansea University, June 2025)

DIGIT Lab team members posing for a group photo in front of the entrance to Cumberland Lodge, with the building's facade and windows visible.

DIGIT Lab’s Writing Retreat at Cumberland Lodge: Fostering Cross-Disciplinary Collaboration and Policy Insights

Latest news

D.Coded Podcast

A robotic arm holding a paintbrush adds strokes to a digital artwork resembling a classic portrait, symbolizing artificial intelligence contributing to creative processes. Illustration in flat design style. Credit: Shutterstock.

DIGIT Lab Research on AI and Creativity Gains National Media Attention

Group of five people posing indoors beside a “Welcome & Registration” sign; digital screen behind them shows info about Dr. Yvette E. Pearson and Summer 2025 Final Exam schedule

DIGIT Lab at The 25th International Conference on Engineering Design (ICED25)

Seven people seated around a conference table in a meeting room with a large screen showing text and diagrams; red curtains cover large windows, and a framed picture hangs on the wall. Notebooks, pens, and devices are on the table.

Using Data to Drive Innovation – Smart Lights

Jiawei Zheng, Jiazhen Zhang, Gokcen Yilmaz, and Saeema Ahmed-Kristensen

DIGIT Lab Pushes Boundaries on AI-Driven Innovation

A close-up of a person's hands working at a desk. One hand is holding a pen and a white calculator, while the other is typing on a laptop keyboard. The desk is cluttered with papers displaying charts and graphs, a small potted plant, and a notebook with a pen.

DIGIT Lab sector briefings

A group of professionals in a meeting room watching a presentation titled "Portfolio PLAN (roadmap)" on a large screen, with a play button icon in the centre. Illustration by Sci Ani.

Innovate with Big Data: Products, Services and Behaviour

DT-Net General Assembly – UKRI Digital Twin Network (Swansea University, June 2025)

DIGIT Lab team members posing for a group photo in front of the entrance to Cumberland Lodge, with the building's facade and windows visible.

DIGIT Lab’s Writing Retreat at Cumberland Lodge: Fostering Cross-Disciplinary Collaboration and Policy Insights

In the media

Unite AI: Prof. Saeema Ahmed-Kristensen, Director of DIGIT Lab – Interview Series (5 January 2026)

Interior Daily: Five predictions for AI in design from DIGIT Lab: ‘If we don’t rethink how we use AI now, human creativity will flatline by 2027’ (17 December 2025)

The Drum: AI intel round-up: We trust genAI more than government and ad land’s 27% ‘confidence gap’ (14 November 2025)

Design Week: Designers most wary of “soulless” AI creativity (13 November 2025)

The Intersect: The Code Was Always There: Looms, Punch Cards, and Computational Thinking — Issue No.59 (4 November 2025)

Diginomica: Monday Morning Moan – I am so tired of the industrialised cynicism of AI vendors. What happened to that Brave New World we were promised? (3 November 2025)

Dezeen: “Designers most likely among creatives to believe AI dulls creativity (27 October 2025)