Accelerating digital innovation for growth, impact, and transformation of large established organizations.

An EPSRC Next Stage Digital Economy Research Centre
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In the Press

Catch up with latest updates, events, and news from the DIGIT Lab

Forbes logo

AI Is Making Us Less Creative, But There’s A Fix

Forbes
Creative Review logo

The Conversation: The Growing Case for Human-AI Creativity

Creative Review
TechFirst Podcast

AI killing creativity: this scientist proved it

Tech First Podcast
The AI Journal logo

If we don’t rethink how we use AI now, human creativity will flatline by 2027

The AI Journal
Tech Journal UK

Human–AI collaboration reshapes design and engineering workflows

Tech Journal UK
Unite AI

Prof. Saeema Ahmed-Kristensen, Director of DIGIT Lab – Interview Series

Unite AI

Press releases

  1. Four in five designers 81 percent say AI dulls creativity according to new survey of UK creatives by DIGIT Lab
  2. Human Imagination Wont Survive On Autopilot Warn Digital Innovation Experts
  3. New Research Shows Humans Are Emotionally Tuning Out AI Generated Design
  4. If we dont rethink how we use AI now, human creativity will flatline by 2027
  5. Overreliance on AI could stifle creativity and cause brain rot but when used wisely AI will boost innovation leading experts reveal